Think Outside the Box Office: Mastering Film Distribution in Today’s Market

Send us Fan MailJon has been at the forefront of independent film for decades. Today, we’re diving deep into what it really takes to get your film seen—and how to survive and succeed in a very challenging distribution landscape.Jon Reiss is a filmmaker, author and media strategist who wrote the book Think Outside the Box Office. His company, 8 Above, creates custom audience-building strategies, theatrical experiences and digital release campaigns for independent feature and documentary films. Reiss has consulted with hundreds of filmmakers and film organizations throughout the world including The Gotham, IDA, Screen Australia, Film Independent, Creative Scotland. Current clients include The Librarians, Among Neighbors, Death and Taxes, 1800 On Her Own, Sabbath Queen, Food & Country, The Ride Ahead and The Body Politic.He has conducted workshops on six continents and helped create and run the IFP/Gotham Filmmaker Lab for ten years. In 2023 he created the 8 Above Distribution Lab to teach filmmakers how to distribute and market their films. He writes about distribution and marketing on his 8 Above Substack.Last year he co-founded the Future Film Coalition a new organization to research and advocate for the economic sustainability of independent film.  Jon got his start in filmmaking and distribution at the infamous San Francisco documentary collective Target Video. He not only shot seminal bands such as Black Flag, Iggy Pop, Throbbing Gristle, The Cramps but was one of the first – if not the first person to conceptualize and execute video tours throughout Europe, carting 500 lbs. of video deck and projector in a VW Bus across 15,000 miles.8 ABOVE is a theatrical distributor and rights management partner dedicated to connecting award-winning independent films with audiences. Working in close partnership with filmmakers, 8 Above develops strategies that build community and social impact around unique theatrical experiences. Founded by distribution pioneer Jon Reiss, 8 Above has developed bespoke audience-building strategies and theatrical campaigns for independent films, specialty films, and documentaries, including The Librarians, Among Neighbors, 1800 On Her Own, Sabbath Queen, Food & Country, The Ride Ahead, The Body Politic, Sam Now, Two Gods, My Love Affair with Marriage, Maya Angelou: And Still I Rise, and Hooligan Sparrow.8 [email protected] our new educational platform From the Heart THRIVE and get free classes on film funding: https://fromtheheartproductions.thrivecart.com/from-the-heart-thrive/