Think with Tarek – Digitale Marketing Trends 2024

What this episode covers

Wie entwickeln sich die wichtigsten digitalen Marketingplattformen und welche Trends sollten Marketeers und Retailer jetzt im Blick haben? Tarek Müller, Co-Founder von About You, teilt seine fundierten Einschätzungen zu den aktuellen Entwicklungen im E-Commerce, Konsument*innenverhalten sowie bei Google, Meta und aufstrebenden Plattformen: * Wie verändern sich die Klickpreise und Werbeeffizienzen bei Google und Meta? * Warum ist TikTok der spannendste Wachstumsmarkt für Werbetreibende? * Wie wirkt sich der Markteintritt asiatischer E-Commerce-Giganten auf den europäischen Markt aus? * Welche Chancen bietet Retail Media für Marken und Händler? * Wie entwickelt sich die Konsumentenstimmung und was bedeutet das für Marketing-Strategien? * Warum werden automatisierte Mails und WhatsApp als Marketing-Kanäle wieder an Relevanz gewinnen? Tarek gibt auch eine Prognose für die bevorstehende Black Friday-Saison und erklärt, warum er hier mit einer positiven Entwicklung rechnet und ebenso optimistisch auf 2025 blickt. Lass dir diese wertvollen Insights und Tipps vom E-Commerce-Profi für das bevorstehende Weihnachtsgeschäft nicht entgehen und setz jetzt schon die Weichen für ein erfolgreiches Marketingjahr 2025. Tarek bei LinkedIn: www.linkedin.com/in/tarek-müller/ Rolf bei LinkedIn: https://www.linkedin.com/in/rolf-hermann/ OMR Education bei LinkedIn: https://www.linkedin.com/showcase/omr-education-/ OMR Education bei Instagram: https://www.instagram.com/omr.education/ Mit dem Code “Warenkorb” bekommt ihr 10% Rabatt auf Reports, Deep Dives und Academys. OMR Reports: education.omr.com/pages/report OMR Deep Dive: education.omr.com/collections/omr-deep-dive OMR Academy: education.omr.com/collections/omr-academy

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How long is this episode of OMR Education?

This episode is 40 minutes long.

When was this OMR Education episode published?

This episode was published on October 28, 2024.

What is this episode about?

Wie entwickeln sich die wichtigsten digitalen Marketingplattformen und welche Trends sollten Marketeers und Retailer jetzt im Blick haben? Tarek Müller, Co-Founder von About You, teilt seine fundierten Einschätzungen zu den aktuellen Entwicklungen...

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