EPISODE · Oct 1, 2025 · 30 MIN
Thinking and Deciding
from Managing the Customer Experience
This episode introduces the two main systems of thinking—automatic (System 1) and deliberate (System 2)—and how they shape our decisions. It explores how intuition often drives everyday choices, while deliberate reasoning is used when stakes are high or when we’re uncertain. The discussion highlights how both systems interact and how recognizing their roles can improve decision quality.
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Thinking and Deciding
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