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Thinking Design — Ian Collins, Simple episode artwork

EPISODE · Aug 20, 2015 · 32 MIN

Thinking Design — Ian Collins, Simple

from Finely Crafted · host Proof Branding

The post Thinking Design — Ian Collins, Simple appeared first on Finely Crafted.

What this episode covers

How much thought does your logo deserve? Simple has become their own category of online banking, far outmatching their competitors in brand consistency. Every customer interaction reaches their high bar of excellence. But how has this start-up sustained that standard through growth? Today we're interviewing Ian Collins, the creative director at Simple. You'll hear how an emphasis on thoughtful design has differentiated the company, and the crazy three-hour deadline that kickstarted it all.

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Thinking Design — Ian Collins, Simple

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How long is this episode of Finely Crafted?

This episode is 32 minutes long.

When was this Finely Crafted episode published?

This episode was published on August 20, 2015.

What is this episode about?

The post Thinking Design — Ian Collins, Simple appeared first on Finely Crafted.

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