Thinking Differently, Buying Differently: Why Brands Can’t Ignore Neurodivergent Consumers — with Nathan Friedman, CMO of Understood.org

In this episode, Ren Akinci sits down with Nathan Friedman, Co-President and Chief Marketing Officer of Understood.org, to explore the intersection of creativity, inclusion, and business strategy. Nathan shares how his personal journey with learning and thinking differences shaped his career and fuels his passion for building a more inclusive world. We dive into insights from Understood’s recent study on neurodivergence in the creative industry, unpack the tension between valuing “different thinking” and actually supporting neurodivergent talent, and explore the untapped market potential of neurodivergent consumers.