EPISODE · Oct 1, 2025 · 14 MIN
Thinking Fast and Slow
from Managing the Customer Experience
This episode explores the dual-system theory of human cognition, distinguishing between the fast, intuitive System 1 and the slower, analytical System 2. It highlights how most decisions are subconsciously shaped by System 1, often leading to cognitive shortcuts and biases. The episode reveals how the two systems interact in shaping perception, attention, and behavior, with real-world examples like the bat-and-ball problem and wine preferences.
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Thinking Fast and Slow
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