Thinking in Bets by Annie Duke | with guest Jordan Staab episode artwork

EPISODE · Feb 9, 2026 · 28 MIN

Thinking in Bets by Annie Duke | with guest Jordan Staab

from Business Book Club

Most founders treat business decisions like chess, assuming that if they make the right move, they'll get the right outcome. But business isn't chess; it's poker.You can make the perfect decision and still lose. You can make a terrible decision and get lucky.Joining me to unpack this superb book is Jordan Staab, CEO of BetterFinances.org. Jordan is a serial entrepreneur who has raised over $200 million for VCs and led ventures worth over $30 million.In this episode, Jordan explains how to separate your results from your decision quality, why saying "I'm 100% sure" is destroying your strategy, and how to build a truth-seeking inner circle to vet your bets.Key Takeaways & Timestamps00:00 – Thinking in Bets - why business is like poker, not chess02:13 – Separate Outcome from Decision: Why a good outcome doesn't mean you made a good decision (and vice versa).04:20 – The 50/80 Rule: How much data do you need before acting? Jordan explains his framework for balancing speed vs. confidence.05:46 – The "iPhone Fingerprint" Analogy: Why you never have perfect information and how to gather just enough data to map the problem.06:40 – Think in Probabilities, Not Absolutes: Jordan shares the "80% Question" he asks his team when creating financial projections.09:24 – Climbing the Wrong Mountain: How to use decision trees to avoid backing your business into a corner.11:27 – Standardize Your Decision Process: Why a problem well-defined is half-solved, and how to create a simple template for evaluating new ideas.14:39 – Resulting is a Trap: The danger of judging the quality of a decision solely by its outcome (e.g., winning with a 7-2 offsuit in poker).19:17 – The "Weddings & Funerals" Knowledge Gap: Why you need a truth-seeking inner circle to sanity-check your decisions in areas where you lack expertise.Get the book here📚 Thinking in Bets by Annie DukeMentioned in the episodeBetterFinances.org: Jordan’s financial literacy platform.Amazon’s PR/FAQ: A famous example of a standardized decision-making document.Jordan Staab, CEO of BetterFinances.orgFollow Sam on LinkedInWant to get in touch? Whether you want to suggest a guest, sponsor the show, leave some feedback or just get in touch to tell me what you're working on, here's the link for you: https://forms.gle/NHGL9ftFRhu4cKFLA

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Thinking in Bets by Annie Duke | with guest Jordan Staab

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