Thinking like a Marketer: Reframing the Sales Mindset w/ Chris Luecke

Manufacturers love trade shows. But for a year, we've had to do without them. Plus, shows may never come back the way they once were. How can manufacturers create content, build relationships, and generate leads without shows?In today's episode, I talk with Chris Luecke, podcast host and community builder at Manufacturing Happy Hour. Chris offers a full plate of both strategic advice and down-and-dirty tactics about how sales-focused organizations can think more like marketers.Here's what we discussed:Why videos and podcasts are great ways for manufacturers to build relationshipsHow sales professionals can improve results with micro marketingWays manufacturers can leverage LinkedIn in a meaningful and impactful wayTo ensure that you never miss an episode of The Manufacturing Executive, subscribe on Apple Podcasts, or Spotify, or here.