Thinking of companies as people (SOP13)

What this episode covers

Are companies like people? According to Susan Fiske, PhD, companies may not be flesh and blood, but customers view even the largest publicly traded companies very much like the way they view other people. And the reasons for this way of thinking are not all that different from how humans evolved to trust one another. APA is currently seeking proposals for APA 2020, click here to learn more https://convention.apa.org/proposals Learn more about your ad choices. Visit megaphone.fm/adchoices

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Frequently Asked Questions

How long is this episode of Speaking of Psychology?

This episode is 10 minutes long.

When was this Speaking of Psychology episode published?

This episode was published on August 18, 2014.

What is this episode about?

Are companies like people? According to Susan Fiske, PhD, companies may not be flesh and blood, but customers view even the largest publicly traded companies very much like the way they view other people. And the reasons for this way of thinking are...

Can I download this Speaking of Psychology episode?

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