Thinking on Building Trust

What leads to you building trust? Where do you start from in trusting things? Are you like Divya, and start from 0, or like Kahran, and start from +10? Does it change for you depending on the context? We talk this week about the Westin in Paris, the Oberoi hotels, and other moments that have gone wrong and how those moments have built emotional trust. We also talk about how brands can delight you, including some luxury clothing brands in New Delhi and one of our perennially favorite examples, Nike and the Nike Run Club. Kahran shares some stories about working with his father, Pradeep Singh, and Divya shares how Pradeep has inspired her to run up and down the 11 flights of stairs in her homes. We think about how the stories we choose to tell build trust, and demonstrate the values of our organizations — and how leaders of organizations can seize control of that journey by being deliberate about the stories they propagate and share. Theme music is by Steve Combs, available here: https://freemusicarchive.org/music/Steve_Combs/Steve_Combs_Premium_Preview_EP_1325/06__Steve_Com