Thinking on Designing Expectations

How do you create pre-experiences to put people in the right mindset for your experience? How do those create expectations you can exceed? In this wide reaching conversation we discuss Seth Godin, activation energy, fine dining (including Mesa, Eleven Madison Park, and other Michelin 3-star restaurants, tho not by name!) and what it means to create expectations (and how we as designers create them for other people). Theme music is by Steve Combs, available here: https://freemusicarchive.org/music/Steve_Combs/Steve_Combs_Premium_Preview_EP_1325/06__Steve_Com