Thinking Outside of The Box for New Business with James Aiken

Title: Thinking Outside of The Box for New Business with James Aiken Host: Benjamin Mena Guest: James Aiken  In this episode of The Elite Recruiter Podcast, host Benjamin Mena is joined by special guest James Aiken, an experienced recruiter who shares valuable insights on thinking outside of the box to drive new business in the industry.   James highlights the importance of specializing in a specific niche within the industry and geography, zooming in to gain a deeper understanding and effective communication with clients. He advises recruiters to build a matrix and fill their calendar with introductions to active or passive candidates. James emphasizes prioritizing live conversations with clients and candidates to maximize results.  One key strategy mentioned is having a roster of potential candidates to offer, enhancing your sales pitch and demonstrating expertise and understanding to gain the confidence of prospects. James also discusses the significance of scaling one's desk and leveraging team strengths, as well as evaluating the value received from an agency.  He shares his journey of becoming an independent recruiter and starting his own business then partnering with Frederick Fox, which aims to assist independent recruiters in handling non-revenue producing activities. James explains how he met Will Spangler and formed a successful split deal that led to multiple deals and eventually joining Frederick Fox as a team.  Listeners will also learn about James' innovative approach to recruiting, including the creation of a "job lander" – inspired by digital marketing – to minimize risk and provide cost-effective solutions for clients. He emphasizes the power of networking, learning from others, and consistently participating in the market to build relationships and open new opportunities.  The episode covers various strategies such as creating specific pages for each job, utilizing targeted advertising on platforms like Facebook and LinkedIn, retargeting potential candidates or clients, and aggressively implementing paid traffic and direct marketing.  James also shares his insights on maintaining a resilient mindset, handling emotional turmoil, and finding balance in life. He recommends books like "The Millionaire Fastlane" by TJ DeMarco and "How to Fail at Everything and Still Win Big" by Scott Adams as valuable resources for personal and professional growth.  Tune in to this episode of The Elite Recruiter Podcast to gain valuable tips and insights on thinking outside of the box for new business in the recruiting industry. Learn from James Aiken's experiences and expertise as he shares strategies and advice that can help you take your recruiting career to the next level.  Keywords: recruiting, business, specialization, communication, clients, candidates, sales pitch, expertise, independent recruiters, split deals, Frederick Fox, job lander, networking, targeted advertising, resilience, mindset, personal growth, professional growth  Signup for future emails from The Elite Recruiter Podcast: https://eliterecruiterpodcast.beehiiv.com/subscribe  YouTube: https://youtu.be/gEDHx4E0meo James Aiken LinkedIn: https://www.linkedin.com/in/jpaiken/ Fredrick Fox: https://frederickfox.com/  With your Host Benjamin Mena with Select Source Solutions: http://www.selectsourcesolutions.com/ Benjamin Mena LinkedIn: https://www.linkedin.com/in/benjaminmena/ Benjamin Mena Instagram: https://www.instagram.com/benlmena/ Benjamin Mena TikTok: https://www.tiktok.com/@benjaminlmena