EPISODE · Mar 7, 2019 · 33 MIN
Thirty Madison's Steven Gutentag: DTC brands risk being dismissed as an 'Instagram brand'
from The Modern Retail Podcast · host Digiday
Thirty Madison, the parent company behind men’s hair loss treatment Keeps and migraine treatment company Cove, which just raised a little over $15 million in funding, is using the wellness and health momentum in the DTC industry as it looks to disrupt a giant, $17 billion industry. Steven Gutentag, co-founder of Thirty Madison discussed how the launch and growth model works at the company.
What this episode covers
Thirty Madison, the parent company behind men’s hair loss treatment Keeps and migraine treatment company Cove, which just raised a little over $15 million in funding, is using the wellness and health momentum in the DTC industry as it looks to disrupt a giant, $17 billion industry. Steven Gutentag, co-founder of Thirty Madison discussed how the launch and growth model works at the company.
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Thirty Madison's Steven Gutentag: DTC brands risk being dismissed as an 'Instagram brand'
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