EPISODE · Jun 8, 2026 · 45 MIN
This #1 Marketing Expert PROVES You’re Branding All Wrong!
from Negotiate Anything · host Kwame Christian Esq., M.A.
Most people are doing branding completely backwards — and it’s killing their results. In this powerful conversation, global CEO and marketing thought leader Giuseppe Stigliano reveals why everything you thought you knew about branding is wrong, and what to do instead. You’ll discover: Why “pushing” your brand no longer works in today’s saturated market The shift from making people want things to making things people want How to apply marketing principles to your career, relationships, and personal brand The five steps every human relationship — and every great brand — follows Why trying to be on every platform is a losing game, and the smarter alternative Giuseppe has advised some of the world’s top business leaders, co-authored books with Philip Kotler (the father of modern marketing), and his work has reached over 100,000 people worldwide. This episode isn’t just about selling products — it’s about understanding people, creating real value, and building a brand that attracts without chasing. If you want to stand out in a world drowning in choices, this is your blueprint. Connect with Giuseppe giuseppestigliano.com Contact ANI Request A Customized Workshop For Your Company Follow Kwame Christian on LinkedIn negotiateanything.com Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!
What this episode covers
Most people are doing branding completely backwards — and it’s killing their results. In this powerful conversation, global CEO and marketing thought leader Giuseppe Stigliano reveals why everything you thought you knew about branding is wrong, and what to do instead. You’ll discover: Why “pushing” your brand no longer works in today’s saturated market The shift from making people want things to making things people want How to apply marketing principles to your career, relationships, and personal brand The five steps every human relationship — and every great brand — follows Why trying to be on every platform is a losing game, and the smarter alternative Giuseppe has advised some of the world’s top business leaders, co-authored books with Philip Kotler (the father of modern marketing), and his work has reached over 100,000 people worldwide. This episode isn’t just about selling products — it’s about understanding people, creating real value, and building a brand that attracts without chasing. If you want to stand out in a world drowning in choices, this is your blueprint. Connect with Giuseppe giuseppestigliano.com Contact ANI Request A Customized Workshop For Your Company Follow Kwame Christian on LinkedIn negotiateanything.com Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!
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This #1 Marketing Expert PROVES You’re Branding All Wrong!
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