This $4M Blue Collar E-commerce Deserves High Visibility - Acquisitions Anonymous 294

In this episode of Acquisitions Anonymous, Michael, Bill, and Heather get a business deal involving a seven-year-old blue-collar workwear brand that's booming thanks to its new TikTok shop. They talk about how selling things on social media, like TikTok, can be really hit or miss and discuss intellectual property challenges and more.  Hope you have fun as we did.Today's listing is found on QuietlightQuiet Light is a business brokerage firm that helps entrepreneurs buy, value, and sell online businesses. Every Advisor on the team has built, bought, or sold their own online business and is committed to providing relentlessly honest advice and personalized recommendations to help owners succeed.Thanks to this week's sponsor:Have you ever wished your business’s software better fits your needs?IvyWorks can help. They specialize in building custom solutions for SMB’s complex processes.You forge the vision; they handle everything else: discovery, design, engineering, creation, and training. They only take a few client partners each year. You’ll be handled personally by founders Callan and Sam, with complete transparency and an open invitation to all development calls.Book a free discovery session, and we’ll make you an actionable project scope document that any software firm can execute. No strings attached. Visit Ivy.Works to learn more.Learn how to buy a business.If you are interested in buying a business but unsure how to start, you should check Michael's Buy a Business Course:You will learn:• Build a thesis for the type of business that's right for you‍• Learn how to stand out in a sea of buyers• Create a working, scalable Deal Engine getting you leads• Maximize your chances of finding great dealsSHOW NOTES:00:00 intro 02:38 Blue-collar e-commerce deal08:08 How TikTok Shop works09:52 Intellectual Property and Competition14:20 Relying on TikTok Algorithm & Trends17:42 Opportunities in Underserved Markets21:25 Platform dependency 27:09 The ideal buyer Connect with us:Subscribe to  weekly our Newsletter and get curated deals in your inboxAdvertise with us by clicking hereDo you love Acquanon and want to see our smiling faces? Subscribe to our Youtube channel.Do you enjoy our content? Rate our show!Follow us on Twitter @acquanon Learnings about small business acquisitions and operations.For inquiries or suggestions, email us at [email protected]