This 5-Step Ads Framework Will Fix Your ROAS (Based on $150M in Spend)

Most ad accounts don’t stall out of nowhere (unless you literally only launched a set-and-forget way back in 2020). You need to know where to look and how to fix an underperforming account before it really causes a problem. Lucky for you, The AdClass 5-Step Diagnostic Playbook is here to save the day!Caleb, Dakota, and Matthew show how they audit and diagnose ad accounts to spot the true constraint fast: offer, funnel math, creative congruence, and signs of fatigue, audience strategy, and working out the finer points of data around attribution and optimization. They also cover hyper-specific use-cases around retargeting, broad targeting + CAPI signals, and a quick study of how flipping an optimization event revived a struggling webinar funnel.This is a value smorgasbord. Whether you see storm clouds on the horizon or you just want to be prepared for when the waves come along, you’ll have a map ready to help you and your ads navigate through the high tides of paid media!If you enjoyed this episode and want to keep up with all things advertising, be sure to subscribe so you don't miss another episode! And if you have a moment, please rate and share!