This A/B Test Led to a 269% Increase in App Revenue

from App Marketing by App Masters · host Steve Young

We all know that having a trial on your onboarding paywall increases conversions and revenue. However, do you need to offer a trial once someone is in your app and using it? Joining me is an App Masters Elite member who recently ran an AB test regarding disabling free trials after onboarding and so some amazing results. A/B Test: Segment A: Free trial was offered during onboarding and after onboarding if user didn't subscribe Segment B: Free trial was offered during onboarding, but afterwards if the user want to try Premium, they had to pay (no free trial) Read full write up on Twitter: https://twitter.com/wsidell/status/1517416801373630465 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training\ SPONSORS Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs.  Get Started for FREE: https://www.helpshift.com/appmasters/ Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

What this episode covers

We all know that having a trial on your onboarding paywall increases conversions and revenue. However, do you need to offer a trial once someone is in your app and using it? Joining me is an App Masters Elite member who recently ran an AB test regarding disabling free trials after onboarding and so some amazing results. A/B Test: Segment A: Free trial was offered during onboarding and after onboarding if user didn't subscribe Segment B: Free trial was offered during onboarding, but afterwards if the user want to try Premium, they had to pay (no free trial) Read full write up on Twitter: https://twitter.com/wsidell/status/1517416801373630465 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training\ SPONSORS Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs. Get Started for FREE: https://www.helpshift.com/appmasters/ Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

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This A/B Test Led to a 269% Increase in App Revenue

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This episode was published on August 30, 2022.

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