This Barbie is a business decision

from Post Reports · host The Washington Post

The new live-action Barbie movie is highly anticipated … among adults. Today on “Post Reports,” we unpack the business decisions behind Mattel’s move.Read more:Can nostalgia make the Barbie movie a win for Mattel? A few weeks ago, Warner Bros. dropped a full-length trailer for the highly anticipated film from Greta Gerwig and her co-writer and partner Noah Baumbach. Since the trailer dropped, it has gone viral – among young adults – making business reporter Rachel Lerman wonder why a toy-maker is making a movie for grown-ups. Rachel talked to industry analysts and Barbie fans about Mattel’s strategy and what this movie can tell us about the cultural moment we’re in.

Episode metadata supplied by the publisher feed · Published Apr 24, 2023

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The new live-action Barbie movie is highly anticipated … among adults. Today on “Post Reports,” we unpack the business decisions behind Mattel’s move.

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This Barbie is a business decision

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