EPISODE · Oct 27, 2023 · 42 MIN
This Brand-Building Genius Sold Her Razor Brand, Billie, for $310 Million
from Female Founder World · host Female Founder World
Georgina Gooley, the founder of Billie, is on the Female Founder World podcast with Jasmine Garnsworthy! Billie's a razor brand, yes. But founder Georgina Gooley created a movement when she built the first women's razor brand that openly showed body hair and suggested women didn't have to remove it. She's a brand-building genius—within four years of launching her razor biz sold for $310 million. Before that big milestone though, Georgie had to figure out how to create a thriving ecommerce brand, and eventually launched at Walmart. In this interview she teaches us about finding 'brand-market fit' (rather than 'product-market fit' that everyone talks about), getting attention online, and how she managed to sell Billie razors in 50 US states right after launching. Links Join the group chat: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887 Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Check out Georgie's brand: https://mybillie.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
What this episode covers
Georgina Gooley, the founder of Billie, is on the Female Founder World podcast with Jasmine Garnsworthy! Billie's a razor brand, yes. But founder Georgina Gooley created a movement when she built the first women's razor brand that openly showed body hair and suggested women didn't have to remove it. She's a brand-building genius—within four years of launching her razor biz sold for $310 million. Before that big milestone though, Georgie had to figure out how to create a thriving ecommerce brand, and eventually launched at Walmart. In this interview she teaches us about finding 'brand-market fit' (rather than 'product-market fit' that everyone talks about), getting attention online, and how she managed to sell Billie razors in 50 US states right after launching. Links Join the group chat: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887 Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Check out Georgie's brand: https://mybillie.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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This Brand-Building Genius Sold Her Razor Brand, Billie, for $310 Million
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