This Business made $2M Doing WHAT? with William Milliken

What if a simple service could build an 8-figure empire—and change lives along the way? In this episode, we dive deep with William Milliken, the founder behind a wildly successful dog poop removal business that turned into a movement. But this isn’t just about scooping waste—it’s about building systems, trusting people, letting go of stress, and choosing focus over complexity. William shares how he built a high-margin, low-drama business by staying curious, taking action, and surrounding himself with the right people. We talk about real numbers, real mindset shifts, and the power of choosing simplicity over chaos. If you've ever felt like you needed to have the "perfect" plan before getting started—this conversation will break that belief wide open. Tune in to hear how doing the unglamorous work—literally—can lead to freedom, wealth, and a business that runs without you. Key Topics: Taking action matters more than perfect planningBuild a premium brand even in simple industriesFocus on LTV and CAC to scale fastDelegate early and pay people wellSimplify to grow with less stress Quote From The Episode:  "The number one thing is to actually go out and take action." - William Milliken Timestamp: [02:05] : From Poop Scoops to Profit: How Grit, Marketing, and Reliability Built a $2M Business [10:37] Why Teaching Others Your Business Can Be the Best Growth Strategy [20:07] The Real Growth Hack: Obsessing Over One Niche, One Metric, and One Mission [29:37] Why Fewer Headaches, Higher Pay, and Premium Standards Built a Thriving Service Empire [41:04] Why Simple Wins: Scaling Smarter by Delegating, Paying More, and Letting Go [51:04] Why Taking Action Beats Perfection: Lessons in Focus, Delegation, and Entrepreneurial Freedom [57:00] Outro Connect with - William Milliken: LinkedIn - linkedin.com/in/william-milliken Website - skool.com/poop-scoop-millionaire/about YouTube - www.youtube.com/@Scoop-Start Instagram - instagram.com/scoopstart Connect to Entrepreneurial-Excellence Podcast: LinkedIn - https://www.linkedin.com/company/entrepreneurial-excellence-podcast Youtube - http://www.youtube.com/@EntrepreneurialExcellencePod TikTok - https://www.tiktok.com/@eepodcast24 Facebook - https://www.facebook.com/profile.php?id=61570329516959 Website - https://www.levy.company/entrepreneurial-excellence