This Canadian social media platform wants to be in your neighbourhood

Last week, we examined the Canadian Tech from a 10,000-foot perspective. This week, we take you inside the launch of Eh!, a Canadian social media platform that aims to get users out into their cities, towns and neighbourhoods, rather than lost in an algorithm. It's been around for almost a year now, and boasts tens of thousands of users—which is great, but is also a drop in the ocean compared to Facebook and Instagram. So what makes Eh! different? How can it grow? And what won't its creator sacrifice to get there, even if that means it stays in its small corner of the internet? This week, Jordan talks to Jessica Glowacki, founder and CEO of Trailmix Technology, which launched Eh! in 2025. Feedback from listeners is so, so welcome. If you have something to say, email us: [email protected].