This CEO cut his LinkedIn time by 75% using THIS Claude Skill (while improving performance)

Peter Caputa is the CEO at Databox (analytics platform, doing about $10m ARR) and ex-VP Sales at HubSpot. This is his 4th time on the podcast, which is the record.Since the first time I had him on the show about 3 years ago in Oct 2023, he has been extremely consistent on Linkedin, building his CEO brand.He recently posted about a Claude Skill he built that streamlined how he writes his Linkedin posts, cutting his time spent by 75% while improving his average post performance. So I brought him back on the show to break it down for us.---We discuss:* Should every B2B CEO still be active on Linkedin?* Breaking down his Claude skill* How he built the skill* Every tool / connector the skill calls to pull in data* Running through it using a real Linkedin post example* The “charges” framework for writing hooks* AI writing vs AI slop---Connect with Peter:Peter’s LinkedIn: https://www.linkedin.com/in/pc4media/Databox: https://databox.com/---Connect with Finn:LinkedIn: https://www.linkedin.com/in/finnthormeier/Project 33 - LinkedIn Agency for CEOs: https://www.project33.io/---Show notes / mentioned in the episode:Databox MCP: https://databox.com/mcpPeter’s post about his Claude skill: https://www.linkedin.com/posts/pc4media_writing-a-linkedin-post-used-to-take-me-2-share-7448480446147051521-IvYE/Download Peter’s Claude skill: https://drive.google.com/file/d/15ldmkbyvOI0F13joRRvjPd9UQ71M3kb3/viewPeter’s entire Linkedin performance history: https://docs.google.com/spreadsheets/d/18c4tt8EjYOjxqCJylJ6Kigichv-57YdoqQ3-KrrKcUM/edit?usp=sharingAuthoredUp: https://authoredup.com/Avoma: https://www.avoma.com/Asana: https://asana.com/TypeRacer: https://play.typeracer.com/10FastFingers: https://10fastfingers.com/Hope you enjoy!! Let me know your thoughts / feedback This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.founderbrand.org