This CEO Shares The Truth Behind Scaling Better-For-You Products | Rebecca Hamilton

We welcome Rebecca, Co-CEO of Badger, ethnobotanist, and seasoned operational visionary. Bringing years of experience transforming her family's second-generation business into a certified B-Corp powerhouse, Rebecca is now steering the global trajectory of a market-dominating natural skincare collective.In this sharp conversation, Seb and Rebecca deconstruct the traditional boundaries of business. From embedding Badger's core DNA into a holistic ecosystem of a waterless, five-ingredient crystallization chemistry to leveraging radical 10% profit-sharing equally distributed across all employees. Rebecca lays out the definitive blueprint for maximizing conscious enterprise potential. She delivers a masterclass on mission-driven, long-range scaling, while offering a grounded critique of the modern corporate obsession with greenwashing and explaining why genuine workplace culture is our ultimate weapon against standard capitalistic greed.Topics DiscussedRapid-fire Smash or Pass on corporate culture and scaling trends.Proof that ethical businesses can be hyper-profitable.Leading with a core mission to do more good than harm.The radical science behind a 4-ingredient sunscreen.Why going values-first beats traditional consumer data.Navigating pandemics, family boardrooms, and leadership handoffs.Radical profit sharing as the ultimate antidote to turnover.Connect with Rebecca on LinkedInConnect with Sebastian on InstagramSebastianNaum.com