EPISODE · Jan 30, 2026 · 44 MIN
This Firefighter Left His Job and Made Millions in 3 months
from The Home Guys Podcast · host James And Jaden
In this video, James Kolde of Minnesota HomeGuys shares real, unfiltered advice on building and scaling a successful real estate business — from mindset and integrity to marketing, hiring, and adapting to a changing market.James breaks down why authenticity matters in real estate, how being yourself leads to more deals, and why knowing how to pivot with the market is a non-negotiable skill for investors and business owners. He also explains the “burn the boats” mentality — committing fully with no backup plan — and why doing the right thing always leads to long-term success.What You’ll Learn in This EpisodeReal Estate Mindset & Business Philosophy-Why being authentic leads to more real estate deals-How to pivot when the market shifts-The “burn the boats” approach to entrepreneurship-Why integrity matters more than quick wins-The benefits of becoming a licensed real estate agent-Learning from people already doing the business instead of buying from gurusScaling a Real Estate Business-Why the focus has shifted to bigger wholesale deals-Why good bookkeeping is critical for growth-When to stop trying to do everything yourself and pay for experts-Lessons learned going from firefighter to full-time real estate investorMinnesota HomeGuys Business Model-A full-service real estate company offering cash offers, wholesaling, contract for deed, and listings-How the team went from a goal of 30 deals per year to nearly 200 deals in a single year-Why licensing was chosen over franchising for expansion-Current licensed markets including Knoxville and San AntonioNew Fix-and-List Program (2025)-Helping sellers fix properties to get higher prices -Investing up to $10,000 in repairs for qualified homeowners-Equity requirements and how the model benefits both sidesMarketing, Team, and Operations-Nearly $1M per year in marketing spend on TV and SEO-Why direct mail still works (and why putting your dog on mailers helps)-Door-knocking strategies for foreclosure leads-Building a team of acquisitions reps, VAs, and business development-Running a family-involved business-Enforcing a no-drama culture-Using Predictive Index testing to place people in the right roles📲 Interested in learning more about licensing or mentorship?Connect with our team here: homeguys.com/ytCall us here: 612-268-1792🔗 Connect With UsWebsite:https://www.homeguys.com/ytInstagram:https://www.instagram.com/homeguysusaFacebook:https://www.facebook.com/profile.php?id=61570489073765YouTube:https://www.youtube.com/channel/UCqRZdKG4PO88XSeXOTet05ATikTok:https://www.tiktok.com/@homeguys_usa#RealEstate #BusinessGrowth #Entrepreneurship #Mentorship #realestateinvesting 📲 Interested in learning more about licensing or mentorship?Connect with our team here: homeguys.com/yt🔗 Connect With UsWebsite:https://www.homeguys.com/ytInstagram:https://www.instagram.com/homeguys_usa/Facebook:https://www.facebook.com/profile.php?id=61570489073765YouTube:https://www.youtube.com/channel/UCqRZdKG4PO88XSeXOTet05ATikTok:https://www.tiktok.com/@homeguys_usa#RealEstate #BusinessGrowth #Entrepreneurship #Mentorship #RealEstateInvesting
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In this video, James Kolde of Minnesota HomeGuys shares real, unfiltered advice on building and scaling a successful real estate business — from mindset and integrity to marketing, hiring, and adapting to a changing market. James breaks down why authenticity matters in real estate, how being yourself leads to more deals, and why knowing how to pivot with the market is a non-negotiable skill for investors and business owners. He also explains the “burn the boats” mentality — committing fully ...
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This Firefighter Left His Job and Made Millions in 3 months
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