This Fortune 500 Company's AEC Department Had Never Used Excel Until 2016 - The $300 Tech Gap on Store Development episode artwork

EPISODE · Dec 16, 2025 · 1H 9M

This Fortune 500 Company's AEC Department Had Never Used Excel Until 2016 - The $300 Tech Gap on Store Development

from Bricks And Bytes · host Bricks And Bytes

"I got employee of the year in 2016 for introducing Excel as a project management tool for the construction department in my company."That's the state of technology in the $300 billion store development industry.In today's episode of Bricks & Bytes, we sat down with Genevieve Davis and Alim Uderbekov from Surfaice. These two met on a beach in California (yes, really) and decided to tackle one of the most analog industries out there with AI agents.Here's what we covered:✅ Why companies building hundreds of stores aren't using Procore (hint: it's expensive and they're retailers, not developers)✅ The "McDonald's is a race car" analogy - why 40,000 cookie-cutter restaurants are actually the perfect use case for AI in construction✅ How code is becoming a commodity and why that changes everything about vertical software✅ Why AI won't take your job, but people who know how to use it willLink in comments - give it a listen if you're in retail, store development, or just want to hear how two people turned a beach conversation into a company.Our Sponsors:Aphex is the multiplayer planning platform where construction teams plan together, stay aligned, and deliver projects faster – check out aphex.coArchdesk -  “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comBuildVision -   streamlining the construction supply chain with a unified platform - www.buildvision.ioChapters00:00 Intro03:46 Introduction to Surface and Founders' Backgrounds 06:48 The Vision Behind Surface and AI in Construction 09:41 The Meeting of Minds: Genevieve and Alim's Collaboration 12:45 Current Challenges in Store Development 15:30 AI's Role in Automating Construction Processes 18:32 Efficiency Gains and Time Savings with AI 21:44 The Future of Store Development and Human Touchpoints 24:30 Defensibility and Business Model of Surface 27:25 Funding and Future Plans for Surface 39:13 Investment Insights and Strategic Partnerships 41:31 Customer Engagement and Feedback 44:33 AI in Construction: Transforming Workflows 47:14 Navigating the Go-To-Market Strategy 54:20 Understanding Competition in the AI Space 59:25 Customization and Onboarding Process 01:03:07 Future of AI in Construction

"I got employee of the year in 2016 for introducing Excel as a project management tool for the construction department in my company."That's the state of technology in the $300 billion store development industry.In today's episode of Bricks & Bytes, we sat down with Genevieve Davis and Alim Uderbekov from Surfaice. These two met on a beach in California (yes, really) and decided to tackle one of the most analog industries out there with AI agents.Here's what we covered:✅ Why companies building hundreds of stores aren't using Procore (hint: it's expensive and they're retailers, not developers)✅ The "McDonald's is a race car" analogy - why 40,000 cookie-cutter restaurants are actually the perfect use case for AI in construction✅ How code is becoming a commodity and why that changes everything about vertical software✅ Why AI won't take your job, but people who know how to use it willLink in comments - give it a listen if you're in retail, store development, or just want to hear how two people turned a beach conversation into a company.Our Sponsors:Aphex is the multiplayer planning platform where construction teams plan together, stay aligned, and deliver projects faster – check out aphex.coArchdesk -  “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comBuildVision -   streamlining the construction supply chain with a unified platform - www.buildvision.ioChapters00:00 Intro03:46 Introduction to Surface and Founders' Backgrounds 06:48 The Vision Behind Surface and AI in Construction 09:41 The Meeting of Minds: Genevieve and Alim's Collaboration 12:45 Current Challenges in Store Development 15:30 AI's Role in Automating Construction Processes 18:32 Efficiency Gains and Time Savings with AI 21:44 The Future of Store Development and Human Touchpoints 24:30 Defensibility and Business Model of Surface 27:25 Funding and Future Plans for Surface 39:13 Investment Insights and Strategic Partnerships 41:31 Customer Engagement and Feedback 44:33 AI in Construction: Transforming Workflows 47:14 Navigating the Go-To-Market Strategy 54:20 Understanding Competition in the AI Space 59:25 Customization and Onboarding Process 01:03:07 Future of AI in Construction

NOW PLAYING

This Fortune 500 Company's AEC Department Had Never Used Excel Until 2016 - The $300 Tech Gap on Store Development

0:00 1:09:26

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

MG Show MG Show The MG Show, hosted by Jeffrey Pedersen and Shannon Townsend, is a leading alternative media platform dedicated to uncovering the truth behind today’s most pressing political issues. Launched in 2019, the show has grown exponentially, offering unfiltered insights, comprehensive research, and real-time analysis. With a commitment to independent journalism and factual integrity, the MG Show empowers its audience with knowledge and encourages active participation in the political discourse. Breaking News Show | eTurboNews Juergen Thomas Steinmetz News is relevant to the global travel and tourism industry, human rights and global issues.Breaking news when it happens and only from the source. Eat to Live Jenna Fuhrman, Dr. Fuhrman Our health is our most precious gift and smart nutrition can change your life. Each month, join Dr. Fuhrman and his daughter, Jenna Fuhrman as they discuss important topics in the world of nutrition. Eat to Live will change the way you eat and think about food. French Your Way Jessica: Native French teacher founder of French Your Way Boost your French listening skills and test your comprehension with this one of a kind series of podcasts. Get the chance to listen to a real conversation between native speakers talking at normal speed AND customise your learning experience through carefully designed sets of questions (2 levels of difficulty) available for download at www.frenchvoicespodcast.com. All interviews also come with the transcript. French teacher Jessica interviews native speakers of French from around the world who share a bit of their life and passion. Where else would you meet in one same place a French yoga teacher based in Melbourne, a soap manufacturer from Provence, or a couple cycling around the world?

Frequently Asked Questions

How long is this episode of Bricks And Bytes?

This episode is 1 hour and 9 minutes long.

When was this Bricks And Bytes episode published?

This episode was published on December 16, 2025.

What is this episode about?

"I got employee of the year in 2016 for introducing Excel as a project management tool for the construction department in my company."That's the state of technology in the $300 billion store development industry.In today's episode of Bricks & Bytes,...

Can I download this Bricks And Bytes episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
URL copied to clipboard!