What Every Australian Loyalty Program Get Wrong, And How Litecard Fix It | Brian Pham, Litecard

Brian Pham, founder of LiteCard, is betting big on your Apple Wallet. In this episode, he shares how he turned a niche idea into a global platform by ditching loyalty apps and using what’s already in your pocket. We dive into his agency-first GTM strategy, global expansion lessons, and how AI is transforming how brands engage customers.Topics: Digital marketing transformation, mobile wallet strategy, global scaling, agency partnerships, and rapid-fire founder insights.Perfect for entrepreneurs, marketers, and retail executives.If this episode helped you, leave a review on Apple Podcasts or follow on Spotify so you never miss an episode. It takes 30 seconds and it's how the next founder finds us.FOLLOW US⁠⁠⁠⁠⁠https://www.youtube.com/@FoundersInMotion⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thea.yaps⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@foundersinmotion⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/theango/⁠⁠⁠⁠⁠Hosted by Thea Ngo, a Wharton grad, venture capital investor, and (your new favorite?) interrogator behind Founders in Motion. Subscribe for the stories that don't make the headlines yet.Subscribe for the insider playbook on building companies, growth tactics, and founder stories.