This has to be rage bait: Outrage-driven engagement on social media

from We Mean Business · host BizJournalism

In this episode, Ananya Bhargava interviews Daniel Mochon, Associate Professor of Marketing at Tulane University. The discussion explores the confrontation effect in consumer behavior, why content that sparks outrage is so effective at driving engagement, and whether a healthier online environment is possible in the future.

Episode metadata supplied by the publisher feed · Published Apr 8, 2026

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This has to be rage bait: Outrage-driven engagement on social media

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