This Hemp Shirt Survived an Ironman... The Wild Story Behind Babble & Hemp | Episode 9 with Charlie Thomas

This week on the Getting Sh*t Done Podcast, Harry & Will sat down with Charlie Thomas - the founder of Babble & Hemp, the menswear brand championing one of the world’s most sustainable and misunderstood fabrics: hemp.Charlie’s story is rooted in purpose. After witnessing the devastating environmental impact of cotton farming near the Aral Sea, he became determined to create clothing that looked good, felt premium, and didn’t compromise the planet.What started as 150 hemp shirts sold at a Portobello Market stall has grown into a mission-led menswear brand built on ethics, endurance, and bold marketing - including Charlie completing a full Ironman wearing one of his own hemp shirts to prove its durability.We covered:How Charlie’s travels sparked the idea for Babble & Hemp⁠Why hemp could be the future of sustainable fashionThe story behind completing an Ironman in a hemp shirt ⁠How a market stall evolved into a growing menswear brandThe bold marketing moves that turned Babble & Hemp into a recognisable brandThe hardest lessons of building a mission-driven company from scratchIf you’re building a product, a brand or you're just passionate about sustainability or mission-led entrepreneurship - this episode is for you.Let’s keep Getting Sh*t Done 💪