This Influencer Marketing Shift Is Changing Everything in 2025 | Hootsuite x Upfluence

Wondering how to actually grow your brand on social media in 2025? In this episode, we’re teaming up with Eileen Kwok from Hootsuite to break down the real state of influencer marketing, the rise of creator-led growth, and how the smartest brands are adapting their strategies.From B2B to B2C content creators, to setting realistic expectations for ROI, we’re covering it all with real-world examples, and a few hot takes.Whether you're a marketer, founder, or creator, this conversation will change how you think about your next campaign.✨ Featured:👉 Hootsuite – Social media management platform https://www.hootsuite.com👉 Upfluence – Influencer marketing software powered by AIhttps://www.upfluence.com/?utm_source...👉 Eileen Kwok – Social Media and Influencer Marketing Strategist at Hootsuite   / eileen-kwok  👉 Paul Kahn – Senior VP of Sales at Upfluence  / paul-kahn-4023947  🔔 Don’t forget to follow so you never miss a new episode!