THIS IS BAD: Pat McAfee’s Endless TV Exposure HURTS Big 12 & Houston MORE THAN it Helps

Pat McAfee lands a major Monday Night Football gig, but does his rising media presence actually help the Big 12 Conference? Get an unfiltered take on why McAfee’s spotlight may overshadow the league, despite his West Virginia roots and Big 12 pedigree. Is his expanding coverage truly benefitting programs like the Houston Cougars, or is it just fueling NFL-centric storylines and media saturation fatigue? The conversation focused on McAfee’s controversial moments, limited Big 12 promotion on ESPN’s College GameDay, and the zero-sum nature of TV dollars. Insights include comparisons of broadcast focus on the SEC, Big Ten, and Big 12, the implications for Houston Cougars football, and bigger questions about meaningful conference representation in national media. Can the Big 12 grow its brand while its most visible alumnus spends more time on NFL narratives? 00:00 Pat McAfee’s New Gig – Big 12 Impact 04:44 Evaluating McAfee’s Big 12 Representation 08:17 Broader Media Influence & Audience Fatigue Become an everydayer! Subscribe to the Everydayer or All-Access tier of Locked On Coogs for even MORE Coogs! https://lockedoncoogs.supercast.com/ Support Us By Supporting Our Sponsors! KALSHI For a limited time, Download the Kalshi app and use code [LOCKEDON] to get $10 when you trade $10. . Indeed Listeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcast. Wayfair Patio season is here and these deals won’t last! Head to https://wayfair.com right now to get your outdoor space ready for way less. Wayfair. Every style. Every home. LARINECO Give Larine a try. Right now, Larine Co is offering our listeners up to 50% off at https://BUYLARINE.com/LOCKEDONCOLLEGE. Odoo Great organizations win because operations matter. And that’s why you should get Odoo. Try for free today at https://Odoo.com/lockedon. 5-Hour ENERGY Bring on the sweetness with Cotton Candy 5-hour ENERGY®️ shots—available online now at https:/5hourENERGY.com or on Amazon. Gametime Today's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDON for $20 off your first purchase. Terms and conditions apply. FanDuel Today's episode is brought to you by FanDuel. Join all the action at https://FANDUEL.COM to play Daily Dingers and make your free pick on who’s hitting a homer this MLB season. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.