EPISODE · Jun 25, 2025 · 30 MIN
This is *exactly* how you're going build your SIGNATURE BRAND as a content creator in 2025
from Busy Blooming with Tess Barclay · host Tess Barclay
It's time to BUILD YOUR BRAND!! Today we're building out your brand book as a content creator step-by step! To build your brand, check out UpWork ➡️ https://upwork.pxf.io/qzBg2O1!Today, I’m walking you through how to build your Summer 2025 Brand Book - your content identity, signature styles, brand vibe, weekly schedule, creator voice, profile, and more.This is the most important part of the SHORT-FORM SUMMER challenge and you’re doing it with me 💅 (The Canva template is waiting for you inside Busy Blooming HQ!!)👉 This episode is for you if:• You feel like your content doesn’t reflect who you are right now• You want a fresh vibe but don’t know how to organize it• You’re trying to grow without burning out or spiraling• You’re ready to step into your main character creator era📥 SPONSORUse UpWork to build your brand: https://upwork.pxf.io/qzBg2OTIME STAMPS00:00 Intro3:10 Stepping into your new era & cringe4:26 Content creation mood board6:42 Creating your world (part 1): Topics, Metaphor & Audience11:26 Building your creator brand: Values, voice & hot-takes15:00 Creating your world (part 2): Signature messages16:44 Branding your profile & bio19:43 Building your content signature styles22:57 Signature visual elements in your content24:37 Creating 3 signature content templates27:38 Building your mission & legacy🎧 LISTEN ON THE PODCASTApple: https://apple.co/3OsCVEKSpotify: http://bit.ly/3CHpmPoAnywhere else: https://pod.link/1565886767📌 FOLLOW USJoin Busy Blooming HQ → https://www.busyblooming.ca/hqBusy Blooming IG → https://www.instagram.com/busybloomingg/Tess IG → https://www.instagram.com/tessbarclay/TikTok → https://www.tiktok.com/@tess.barclay🛍️ Shop templates, merch & more: https://www.busyblooming.ca/shop🔗 LINKSUpWork: https://www.upwork.comDescript: https://get.descript.com/tessClickUp: https://try.web.clickup.com/tessRiverside: https://riverside.fm/?via=tess-barclayRella: https://getrella.com/?via=busybloomingMy content creator essentials: https://www.amazon.com/shop/tessbarclaySome links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸#contentcreator #rebrand #socialmediastrategy
What this episode covers
It's time to BUILD YOUR BRAND!! Today we're building out your brand book as a content creator step-by step! To build your brand, check out UpWork ➡️ https://upwork.pxf.io/qzBg2O1!Today, I’m walking you through how to build your Summer 2025 Brand Book - your content identity, signature styles, brand vibe, weekly schedule, creator voice, profile, and more.This is the most important part of the SHORT-FORM SUMMER challenge and you’re doing it with me 💅 (The Canva template is waiting for you inside Busy Blooming HQ!!)👉 This episode is for you if:• You feel like your content doesn’t reflect who you are right now• You want a fresh vibe but don’t know how to organize it• You’re trying to grow without burning out or spiraling• You’re ready to step into your main character creator era📥 SPONSORUse UpWork to build your brand: https://upwork.pxf.io/qzBg2OTIME STAMPS00:00 Intro3:10 Stepping into your new era & cringe4:26 Content creation mood board6:42 Creating your world (part 1): Topics, Metaphor & Audience11:26 Building your creator brand: Values, voice & hot-takes15:00 Creating your world (part 2): Signature messages16:44 Branding your profile & bio19:43 Building your content signature styles22:57 Signature visual elements in your content24:37 Creating 3 signature content templates27:38 Building your mission & legacy🎧 LISTEN ON THE PODCASTApple: https://apple.co/3OsCVEKSpotify: http://bit.ly/3CHpmPoAnywhere else: https://pod.link/1565886767📌 FOLLOW USJoin Busy Blooming HQ → https://www.busyblooming.ca/hqBusy Blooming IG → https://www.instagram.com/busybloomingg/Tess IG → https://www.instagram.com/tessbarclay/TikTok → https://www.tiktok.com/@tess.barclay🛍️ Shop templates, merch & more: https://www.busyblooming.ca/shop🔗 LINKSUpWork: https://www.upwork.comDescript: https://get.descript.com/tessClickUp: https://try.web.clickup.com/tessRiverside: https://riverside.fm/?via=tess-barclayRella: https://getrella.com/?via=busybloomingMy content creator essentials: https://www.amazon.com/shop/tessbarclaySome links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸#contentcreator #rebrand #socialmediastrategy
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This is *exactly* how you're going build your SIGNATURE BRAND as a content creator in 2025
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