This Is How We Do It: The playbook for office-to-residential conversions  episode artwork

EPISODE · Mar 30, 2026 · 34 MIN

This Is How We Do It: The playbook for office-to-residential conversions

from The Weekly Take from CBRE · host CBRE

How did the largest office-to-residential conversion come about? Brian Steinwurtzel of GFP Real Estate offers an inside look at how lower Manhattan’s 25 Water Street, a struggling office tower that was transformed into more than 1,300 apartments. He discusses what this landmark project signals for urban resilience.· The right acquisition price and bold design and amenity choices can turn challenged office assets into world‑class residential properties.· Tax incentives can often be the deciding factor in whether a conversion is viable.· Fast execution is essential for controlling risks and costs in today’s market.· Office-to-residential conversions are highly bespoke, where building bones matter more than any rule-of-thumb formula.· Great residential conversions are redefining downtowns, but their future hinges on policy, pricing and how the next market cycle unfolds.

How did the largest office-to-residential conversion come about? Brian Steinwurtzel of GFP Real Estate offers an inside look at how lower Manhattan’s 25 Water Street, a struggling office tower that was transformed into more than 1,300 apartments. He discusses what this landmark project signals for urban resilience.· The right acquisition price and bold design and amenity choices can turn challenged office assets into world‑class residential properties.· Tax incentives can often be the deciding factor in whether a conversion is viable.· Fast execution is essential for controlling risks and costs in today’s market.· Office-to-residential conversions are highly bespoke, where building bones matter more than any rule-of-thumb formula.· Great residential conversions are redefining downtowns, but their future hinges on policy, pricing and how the next market cycle unfolds.

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This Is How We Do It: The playbook for office-to-residential conversions

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This episode was published on March 30, 2026.

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How did the largest office-to-residential conversion come about? Brian Steinwurtzel of GFP Real Estate offers an inside look at how lower Manhattan’s 25 Water Street, a struggling office tower that was transformed into more than 1,300 apartments. He...

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