This Is Marketing by Seth Godin Audiobook | Free Summary

Free Audiobook summary of the book This Is Marketing by Seth Godin.Marketing 101 coming from the expert: Seth Godin Marketing In Five StepsCreate something worth making, a story worth telling, and a contribution worth discussing.The second step is to design and build it in such a way that only a few people will benefit from and care about it.Marketing In Five Steps: Part 2Tell a story that corresponds to the pre-existing narrative and dreams of that small group of people, the smallest viable market.Spread the word.Show up - on a regular, consistent, and generous basis - for years and years to organise, lead, and build confidence in the change you seek to bring about.Things Marketers Know● Creative people can change the world.● You cannot change everyone.● Change is best made with intent.● Human beings tell themselves stories. We can group people into stereotyped groups that often (not always) tell themselves similar stories.Get inspiring big ideas from world's best books, articles, podcasts and videos on nextbigwhat.Subscribe to #BigIdeas podcast by NextBigWhat on your favourite podcast platform:Spotify: https://open.spotify.com/show/70AjydAWmDnwhgCLrjk3yaApple Podcasts: https://podcasts.apple.com/us/podcast/bigideas-by-nextbigwhat/id1666179584Amazon Music: https://music.amazon.in/podcasts/c5a37dd2-f729-4e6b-b671-b4c856bf48ce/bigideas-by-nextbigwhatCastbox: https://castbox.fm/channel/id5282308Pocketcasts: https://pca.st/vur21t8oStitcher: https://www.stitcher.com/show/1053194 This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit ideas.nextbigwhat.com/subscribe