This is the KPI that really matters

Excerpts:  “Delta change and reoccurring revenue, or just “Delta”. The way we calculate the delta is we look at the monthly dues that are signed up in a month, we also take into consideration the exit to do so if somebody cancels, as well as take in consideration the upgrades or downgrades in dues against that delta number. It’s the difference number we look at.” “Do you have a goal that you strive for? Is the goal monetary? Or is it membership based, like number of members? And I would argue that it doesn't matter how many members you have, it's the money that you generate that makes the difference.” “Give that a shot. Go back and look, you may be doing better than you think. Sometimes you sign up less people than cancel... For easy numbers, you lost 10, and you signed up five, but your delta is positive. Okay, well, you're not as bad a shape as he originally thought” “It's about keeping your eyeballs on the number of the KPI that makes the most sense.” Key TakeawaysGrowth Summit info (0:10)Gymsubs.org info (1:46)Delta Four KPI (3:08)Calculate the delta (6:10)Your goals you strive for (7:20)The equation (9:10) ------------------------------------------------------FIT PRO GROWTH SUMMITGrowth Summit 2021 is locked and loaded for another amazing event!For more info and tickets click HERE------------------------------------------------------Additional Resources:https://winninggym.com/scottsdalewww.PFMarketingSolutions.com/Callpfmarketingsolutions.com/automationwww.CLACourse.comwww.ProFitGPS.netMarketing Talk with Fitness Professionals Facebook Grouphttps://PFMarketingSolutions.com/Data--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here