This is Why AI Can’t Fix Lazy Marketing | Marketing Leader Catherine Toms Gets Real

Most marketers feel one of two things about AI: excited or exhausted.This episode skips the hype and focuses on the work.Juan Faisal talks with Catherine Toms, AI marketing consultant and educator, about what AI actually changes in marketing — and what it doesn’t. From overhyped tools to quiet shifts, they unpack what smart teams are doing differently, why strategy still matters, and how to stay sharp without burning out.🤖 Why it matters AI isn’t magic. It’s leverage. Used well, it amplifies what already works. Used poorly, it just adds noise.🤖 You’ll learn - How to test AI tools without getting overwhelmed - Why “bias” starts at the prompt level - What leaders actually want from AI-literate teams - Which skills still separate good marketers from great ones🤖 Guest: Catherine Toms AI marketing consultant, educator, and speaker - LinkedIn: https://www.linkedin.com/in/catherinetoms/ - Website: https://aiinmarketing.co/level-1-ai-in-marketing/🤖 Additional resources - Dove’s AI prompt guide: https://www.dove.com/au/stories/campaigns/keep-beauty-real.html - NotebookLM: https://notebooklm.google.com/🤖 Host: Juan Faisal - LinkedIn: https://www.linkedin.com/in/akajuanfaisal/ - Newsletter: https://juanfaisal.substack.com/ - Website: https://juanfaisal.com/🤖 Timestamps 00:00 Who is Catherine Toms 02:17 The evolution of AI in marketing 06:02 How smart marketers use AI 11:14 Choosing the right AI tools 14:17 Are marketers afraid of AI 19:52 Geographical differences in AI adoption 21:49 AI bias is real. Can we fix it? 28:42 Connect with Catherine Toms