This Is Why Most Startups Fail at Go-To-Market Strategy | Funds and founders

Cody Anderson is back for Part 2! In this episode, we dive deep into what actually works when it comes to go-to-market (GTM) strategies — especially for early-stage startups. Cody shares lessons from scaling Carta to $9B, building Tommy Homes, and advising multiple startups on GTM, brand building, and AI-led growth.We cover:- B2B vs B2C GTM approaches- Why most startup advice is noise- Personal brand vs company brand- Building AI agents for sales, marketing & ops- The future of one-person billion-dollar companies🔗 Guest: [Cody Anderson](https://www.linkedin.com/in/codyanderson)Timestamps:00:00 – Cody's journey: From Carta to Tommy01:48 – Why Cody’s GTM perspective is unique03:38 – GTM strategies: B2B vs B2C05:45 – The myth of "funnels" and what works now08:16 – Tools, outbound, and unit economics09:55 – Personal brand vs company brand12:02 – How narrow should your ICP targeting be?15:09 – B2C GTM: Channels, content & challenges17:54 – Finding what works for you as a founder20:16 – Shift to content is greater than followers (thanks TikTok)23:13 – Niching down and the rise of shareable content24:07 – Tommy Homes: Challenges in educating the market26:34 – Building trust in a complex real estate model28:49 – Services-as-Software: AI as the co-founder31:05 – The one-person Slack-powered startup34:00 – Why personal stories is effective than generic advice38:18 – What’s next for Tommy42:10 – Final advice: Ignore the noise, trust your path