This is Your Brain on Beer w/ MysterE's Mysteries

Eric Eastman, aka MysterE, returns to reveal more beer psychology mysteries to Gary and Bobby. They discuss how scarcity can drive sales, how bad we are at blind tasting, and Eric consults on the psychological experience of McFleshman's taproom.Listen to MysterE's Mysteries in your favorite podcast player: https://lnns.co/pd75mUR1IS-PATREON SUPPORTpatreon.com/respectingthebeerpodcastUncut episodes with bonus contentAccess to exclusive beersAccess to 50-minute video tour of McFleshman'sFACEBOOK GROUPhttps://www.facebook.com/groups/respectingthebeerQUESTIONS?Email us at [email protected]:00 MysterE... Part 2!00:13 The Psychology of Overconfidence in Beer Tasting01:09 The Concept of Just Noticeable Difference02:41 The Influence of Price and Scarcity on Consumer Choice05:36 The Nightclub Effect: Exclusivity in Beer Culture07:03 The Evolution of Brand Loyalty in the Beer Industry08:35 Parallels Between Beer and Music09:07 Reflecting on the Fest Beer Experience09:35 The Digital Age VS Real-Life Experiences11:05 The Magic of Contextual Experiences13:24 Psychological Insights for Beer Marketing15:55 Building a Community-Centric Brew Pub at McFleshman's18:06 Innovative Design and Psychology in Action: The Lemming Effect19:34 The Stairs Were Gary's Idea--CREDITSHosts:Bobby Fleshman - https://www.mcfleshmans.com/Allison Fleshman -https://www.instagram.com/mcfleshmans/Joel HermansenGary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/Recorded & Produced by David Kalsow - https://davidkalsow.com/Brought to you by McFleshman's Brewing Co