‘This isn’t just a turnaround, it’s an M&S turnaround’, with M&S’ Sharry Cramond

M&S is one of the UK’s most iconic retail brands, but one that had lost its way over the past decade. Hot on the heels of its 2024 Kantar BrandZ Brand of the Year win, +1 million new customers, profits +17.2%, food sales +8.1% and share price +45%, this is the story of its marketing-inspired turnaround from one of its key architects, Marketing Director Sharry CramondHear:What she did on the first day in the job How one sentence can change everything: ‘Only M&S…’The 3 keys to modernising M&SHow consistency is a creative superpower Why ‘product, product, product’ stories are the secret sauce to building differentiation  How they use Tik Tok differently to create competitive advantage Why positive attitude trumps talent  Hosted on Acast. See acast.com/privacy for more information.