This Isn’t Your Grandmother’s Direct Mail (with Mike Gunderson) | Ep. 18

What happens when high-growth startups hit the ceiling with digital? They turn to the physical world. In this episode, Greg Wise and Charlie Riley sit down with Mike Gunderson, founder of Gundir and PostReminder, to explore why more marketers are rediscovering direct mail.Mike shares how he grew his agency from solo consultancy to a 30-person team working with some of the biggest consumer and B2B brands in the U.S. He explains how offline tactics like direct mail and out-of-home aren't legacy channels—they’re precision tools for real engagement. With a focus on targeting, testing, and marrying physical formats with digital follow-ups, Mike lays out a clear path for making these so-called “old school” tactics work smarter, not louder.👤 Guest BioMike Gunderson is the founder of Gundir (formerly Gunderson Direct), a direct marketing agency that helps B2B and consumer brands scale through targeted direct mail. He also founded PostReminder, a tool that connects physical advertising moments—like mail and billboards—to digital reminders that drive action when the time is right.📌 What We CoverWhy high-growth startups are turning to real-world marketing when digital plateausHow direct mail builds brand awareness—even if it’s tossedThe targeting capabilities that make modern mail campaigns precise and measurableLessons from working with brands like Square and SoFi on direct mailWhy scale matters: 5,000 pieces won’t cut it—think 150,000 to 500,000How direct mail and out-of-home can work together in an ABM strategyMike’s advice for dipping your toe in direct mail with retargeting postcardsHow attribution works—and doesn’t work—when it comes to physical mediaWhy the physical world isn’t going anywhere, and why that's a good thing🔗 Resources MentionedGundir.com – Download the 2025 Direct Mail Best Practices BookPostReminder.com – Set digital reminders from physical adsCompanies mentioned: Square, SoFi, MetaScrappy ABM PodcastLow-Tech, High-Impact Account-Based MarketingIf you’re ready to trade expensive, tech-heavy account-based marketing for a repeatable, revenue-driving ABM program, check out Scrappy ABM. Led by a team of Scrappy ABM experts, they specialize in low-budget plays and programs that deliver high impact—no shiny tools required. Scrappy ABM has built account-based programs that have delivered millions in revenue, and you can build your first successful ABM program with their help.Start with a pilot program or launch an account-based podcast. Learn more at scrappyabm.com. Let's get scrappy.