This Italian Startup Became a $2B Powerhouse & Transformed Luxury

Federico Marchetti is the founder of Yoox.com and the CEO of Yoox Net-A-Porter. Wired UK called Federico one of the most influential figures in European tech.  Over the past two decades, Federico Marchetti has brought speed and agility to the luxury industry, reinventing the business of fashion through technology. If an online shopper is buying luxury right now, chances are it's coming from YOOX NET-A-PORTER. Today, YOOX NET-A-PORTER GROUP directly employs nearly 5,500 people globally.  It serves more than 4.3 million customers in 180 countries with more than 1 billion visits to its online destinations annually.  In this episode: Gucci, Prada, Dior. Names that conjure up images of the avant garde, of the cutting edge. But change in the luxury industry is slow. Federico Marchetti, founder of the luxury e-commerce leader Yoox, CEO of the now Yoox Net-A-Porter, discusses his journey from startup to its acquisition by the Richemont group in 2015 for $3BN. How did he overcome industry reticence? Federico discusses his company's exponential growth, how he leveraged partnerships, the importance of China and his view of the future.