This Legacy Brand’s Next 100 Years is Inspired by Its Past

from Shopify Masters · host Shuang Esther Shan, Shopify

It’s a huge responsibility to lead a 100-year-old legacy brand into a new era. Belstaff chief brand officer Jodie Harrison and director of technology Navid Jilow share what they’ve learned in the process.https://www.shopify.com/blog/belstaff-building-after-100 Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

What this episode covers

In the wake of its anniversary, British clothing company Belstaff has rebranded and replatformed.

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This Legacy Brand’s Next 100 Years is Inspired by Its Past

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This episode is 31 minutes long.

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This episode was published on April 9, 2024.

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