This Legacy Brand’s Next 100 Years is Inspired by Its Past

from Shopify Masters · host Shuang Esther Shan, Shopify

It’s a huge responsibility to lead a 100-year-old legacy brand into a new era. Belstaff chief brand officer Jodie Harrison and director of technology Navid Jilow share what they’ve learned in the process.https://www.shopify.com/blog/belstaff-building-after-100 Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Episode metadata supplied by the publisher feed · Published Apr 9, 2024

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In the wake of its anniversary, British clothing company Belstaff has rebranded and replatformed.

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This Legacy Brand’s Next 100 Years is Inspired by Its Past

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