This Linkedin strategy is BONKERS

Melissa Rosenthal is the co-founder of Outlever, where she’s Editor-in-Chief of its two publications: State of Brand and State of AI. Before Outlever, she was Chief Creative Officer at ClickUp, EVP of Creative Strategy at Cheddar, and Global VP of Creative at BuzzFeed.In the 3 months since she launched State of Brand, they’ve hit roughly 1.5M monthly readers, and her own Linkedin went from 100k impressions per month to 4 million per week at the peak.In this episode, we talk about how she’s building her own newsroom, publishing 3-5 news stories every day, leveraging it to go consistently viral on Linkedin, her “media listening machine” behind every story, where AI fits into her workflow, and more.We discuss:- The complete behind-the-scenes of how she runs her two newsrooms for State of Brand & State of AI, to publish 5-6 news stories every single day- How it took Melissa’s Linkedin from 100k impressions/month to 4 million/WEEK- How to write viral B2B stories- Why she posts at 7pm and thinks “everything people say about how LinkedIn works is a lie”- Her media listening machine that surfaces news stories with viral potential in real-time- Where AI / Claude fits into all of this- The three legs of the stool of her media machine: news, interviews, and internal thought leadership- Why you should never aim to build a media company---Connect with Melissa:Melissa’s LinkedIn: https://www.linkedin.com/in/melissarosenthal5/State of Brand: https://www.thestateofbrand.com/State of AI: https://www.thestateofai.com/Outlever: https://outlever.com/---Connect with Finn:LinkedIn: https://www.linkedin.com/in/finnthormeier/Project 33 - LinkedIn Agency for CEOs: https://www.project33.io/Hope you enjoy!! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org