This Master Tea Blender Shifted Their Family Business Online, Selling Seven-Figures

Third-generation Master Tea Blender Emeric Harney joins us to discuss the online success of their 37-year-old family tea business, Harney & Sons. Harney & Sons is a tea company that is committed to "making quality tea an everyday luxury."Key Takeaways:How they leverage their brand storyHow to power product discovery with 300 varieties of teaWhat its like running a store with 50+ appsWhy they're fighting for inclusive messagingLinks MentionedHarney.comHot CinnamonAs The Tea Steeps PodcastNosto - On-site PersonalizationAimtell - Push NotificationsHarney's ThemeBetter ReportsReport PunditPingdom ToolsThe Hemp DivisionEmeric's IG: @emericharneySponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.