This Member Activation Program Delivered 4 Million Advocate Emails in the First 2 Years

On today’s show we speak with a grassroots advocacy expert whose organization created a Member Activation Program (MAP) that has sent over 4 million advocacy emails in its first 2 years. Now that is some advocacy production. ABOUT The GUEST Kristen Prather has been a grassroots professional working at the Credit Union National Association (CUNA) since 2008. In her role as State Director of Grassroots Programs she works with credit union advocates to advance credit union priorities at the state and federal level. In 2020 she was named one of the “Top 20 In Advocacy” by The Advocacy Association. Prior to joining CUNA she was a PAC fundraiser for the Independent Insurance Agents and Brokers of America. She also has experience on Capitol Hill, with a small lobbying firm, and on many campaigns. In addition to working in advocacy she is also a dance teacher in Alexandria, VA. Thank you to our sponsor: Rap Index, tell them Roger sent you. https://www.rapindex.com   This podcast is dedicated to the art of advocacy. Contact Voices In Advocacy at: www.VoicesinAdvocacy.com 480 488-9150 At Voices in Advocacy we work with organizations that want to inspire, educate, engage, and activate their supports to become even better influential advocates