This Natural Cleaning Products Company Went From £452K to over £50M+ with Paid Media

So, you’ve got a killer product… Now what?In this episode, Purdy & Figg co-CEOs Jack and Charlie Rubin explain how they grew from £452K to over £50M on a £25 product. Their rapid growth didn’t come from luck or cheap hacks, but from an obsession with product uniqueness, customer retention, and brilliant offer design. Thanks to their bold bets, they didn’t just scale, they exploded, and they’re here today to explain exactly how. They also reveal why they’re saying “no” to US expansion (for now) and how sticking with the UK is a power move, not a limitation.If you’re a DTC founder, marketer, or operator, this episode’s packed with practical gold and growth lessons, so don’t miss out.Let’s jump right in!Key Takeaways:00:00 Intro 00:16 The main factor for Purdy & Figg’s success 02:53 LTV, risk tolerance, and aggressive growth 14:42 The importance of testing in paid media 19:51 Inventory planning and operational challenges28:20 Agency-brand relationships 36:17 Expansion strategy and market entry42:48 Outro Additional Resources:👉 Grow Your Bottom Line: https://www.kynship.co/?utm_source=podcast&utm_medium=audio&utm_campaign=64👉 Unlock Our FREE $10M Masterclass: https://www.kynship.co/free?utm_source=podcast&utm_medium=audio&utm_campaign=64👉 Claim Your FREE Business Audit Today: https://www.kynship.co/contact-us?utm_source=podcast&utm_medium=audio&utm_campaign=64👉 Book Your FREE Growth Call Now: https://www.kynship.co/contact-us?utm_source=podcast&utm_medium=audio&utm_campaign=64Follow us on X:👉 Cody: https://x.com/Cody_Wittick 👉 Taylor: https://x.com/TaylorLagace The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they explore the challenges of scaling brands, uncover actionable tactics, and share real-world insights to help you grow your ecommerce business to 8 figures and beyond! 🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533