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This Platform is Redefining Creator x Brand Partnerships

EPISODE · Feb 4, 2025 · 56 MIN

This Platform is Redefining Creator x Brand Partnerships

from The Business of Talent · host Sam Hysell, Jordan Williams

In this episode of the Business of Talent Podcast, hosts Sam and Jordan are joined by Tiffany Kelly, the founder and CEO of Curastory. They discuss the transformative impact of NIL (Name, Image, Likeness) for student-athletes, the future of influencer media, and how creators can better monetize their content.  Tiffany shares her journey from being a sports analytics associate at ESPN to creating Curastory, a platform enabling creators to monetize across their social profiles. The episode’s news segment also covers Chamath Paliapatiya's investment in Mr. Beast and the NFL's new program granting former players access to official footage. With insights into programmatic advertising and creator growth strategies, this episode is a must-listen for anyone interested in the evolving landscape of the creator economy. 00:00 Introduction to NIL and Creator Economy 00:18 Welcoming the Audience and Introducing the Podcast 00:50 Special Guest: Tiffany Kelly of Curastory 02:05 Weekly News Segment: Mr. Beast's Series A Funding 07:22 NFL's Access Pass for Legends 12:46 Brand Safety and Creator Autonomy 17:51 Interview with Tiffany Kelly: ESPN to Curastory 31:23 Early Partnerships and VC Funding 33:36 Starting with Sports in the Creator Economy 36:47 Navigating Advertiser Demand 37:40 The Evolution of the Creator Economy 41:03 Data and Analytics in Advertising 45:47 Exploring B2B Creators 47:31 Hot Takes and Final Thoughts

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This Platform is Redefining Creator x Brand Partnerships

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