The Business of Talent
BookmarkSam Hysell, Jordan Williams
The Business of Talent is a business podcast hosted by Sam Hysell, Jordan Williams. It has 140 episodes, with the latest published September 2025.
The Business of Talent podcast dives into the creator economy and the rapidly evolving media, entertainment, and digital landscape. Each episode examines how talent—from musicians and athletes to content creators and executives—transforms businesses and influences traditional sectors. With insights on strategies and innovations, it highlights the future of talent-driven enterprises. Hosted by industry veterans, the podcast combines practical experience with a forward-looking view, offering listeners a unique perspective on the dynamic world of media and business.
business ·en-us ·140 episodes
How AI Will Make (or Break) the Creator Economy
How Rolling Stone and AI Are Transforming the Creator Landscape
Is 2025 the Year Creators Earn More Than TV & Legacy Media?
Can Creators Finally Get Paid for YouTube Shorts?
Spotify Paid Podcasters $100M Last Quarter — Here’s Why
Ryan Coogler’s Game-Changing Sinners Studio Deal Explained
Tariffs Shake Creator Economy, Epic Gardening's Expansion, and AI's Impact on Media
How Emma Chamberlain Built a Coffee Empire from YouTube
The Creator Economy’s Next Frontier: Ownership & Infrastructure
The Influencer Marketing Playbook Behind the World's Biggest Brands
Are Celebrity Brands A Bubble or Here to Stay?
Why Traditional Media Is Buying Up Creator Companies
Why Creators Got $200M+ in Funding Last Week
11 Shocking Stats About the Future of the Creator Economy
Why Big Brands Are Investing in Emerging Artists
This Platform is Redefining Creator x Brand Partnerships
Caleb Simpson’s Journey to 13M+ Followers
Music Business Podcast Season 2???
Season 1 Finale!
Using the Blog Era to Win in 2021 with Co-Founder of Closed Sessions Alexander Fruchter
Providing Day One Support to Songwriters with VP, Creative, at BMI New York, Samantha Cox
Building an International Non-Profit in Music with shesaid.so Founder + CEO Andreea Magdalina
Developing Your Craft While Building Your Artist Business with Marc E. Bassy
Trapital: Jonnyshipes on Cinematic Music Group, Indie Hip-Hop, and Building the Supreme for Music
Building Robust Marketing Campaigns with VP Digital & Creative at EMPIRE Moody Jones
Building a Culture of Growth & Performance with Niko Ivanov, Partner & Head of Accounts at NOX Media
Rewind: How Crypto & NFT’s Will Decentralize the Music Industry with Cooper Turley, Crypto Strategist at Audius
Building a Multi-Tier Music Company with Chrysallis Blue Raincoat Group CEO Jeremy Lascelles
Discovering & Breaking Talent and Why Atlanta Can’t Be Overlooked with Authentic Empire Music Group CEO Boomman
Building an Agency from 0 to 40 Employees in Under 3 Years with Creed Media Co-Founders Tim Collins & Hugo LePrince
Thriving As A Manager And Helping RAC Become A Top NFT Music Artist With Zael Ellenhorn
Ultra Records Creative Director, Eddie Sears aka DJ/Producer Rocket Pengwin, on Telling Stories that Drive Traction
Global A&R and Artist Development with Jean-Sebastien Permal, Director of A&R for Sony Music Continental Europe and Africa
Artist Creative Strategy Deep Dive with Rebekah Espinosa, Senior Director of Marketing and Programming at UMG’s °1824
Producer/DJ Gareth Emery on the Ascent to Arena’s and Dropping NFT’s
The Orchard SVP of Global Label Management Tricia Arnold on The Evolution of Labels & Distributors
Growing a Career as a Songwriter/Producer with Jake Posner, SVP A&R at Hallwood Media and Manager of A R I Z O N A
Guapdad 4000 & Yung Pinch’s manager Sam Lancaster on Artist Development & How Production Companies Differentiate Themselves
Toro y Moi & Death Cab for Cuties Manager Jordan Kurland on Longevity, Growth & Impact in Music
Being an Executive at Epic, Def Jam and Roc Nation with CEO of DVERSE MEDIA Benny Pough
How Crypto & NFT’s Will Decentralize the Music Industry with Cooper Turley, Crypto Strategist at Audius
Supporting Hit Songs with Owner of Brill Building Music Publishing, Benjamin Groff
Breaking Tyga, Lil Dicky with Billboard Power Player Anthony Martini, CEO of Commission
Breaking Zhu & Gallant while Doubling as Producer/DJ with David Dann
Growing Globally with International Marketing Manager at Columbia Records, Tori McCue
Clinton Sparks on Selling 75M+ records and Winning Big in the Music Business
Matchmaking Superstars with VP of A&R at Warner Records, Gabz Landman
Winning as a Writer or Producer with Maytav Koter, Founder of Good Company MGMT
Cultivating an Original Sound for the Mainstream with LuckyMe Co-Founder, Dominic Flannigan
Building A Sustainable Merch Business with Founder of Drop Party, Marco Marandiz
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