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The Business of Talent

The Business of Talent

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The Business of Talent is a business podcast hosted by Sam Hysell, Jordan Williams. It has 140 episodes, with the latest published September 2025.

The Business of Talent podcast dives into the creator economy and the rapidly evolving media, entertainment, and digital landscape. Each episode examines how talent—from musicians and athletes to content creators and executives—transforms businesses and influences traditional sectors. With insights on strategies and innovations, it highlights the future of talent-driven enterprises. Hosted by industry veterans, the podcast combines practical experience with a forward-looking view, offering listeners a unique perspective on the dynamic world of media and business.

business ·en-us ·140 episodes

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1

How AI Will Make (or Break) the Creator Economy

2

How Rolling Stone and AI Are Transforming the Creator Landscape

3

Is 2025 the Year Creators Earn More Than TV & Legacy Media?

4

Can Creators Finally Get Paid for YouTube Shorts?

5

Spotify Paid Podcasters $100M Last Quarter — Here’s Why

6

Ryan Coogler’s Game-Changing Sinners Studio Deal Explained

7

Tariffs Shake Creator Economy, Epic Gardening's Expansion, and AI's Impact on Media

8

How Emma Chamberlain Built a Coffee Empire from YouTube

9

The Creator Economy’s Next Frontier: Ownership & Infrastructure

10

The Influencer Marketing Playbook Behind the World's Biggest Brands

11

Are Celebrity Brands A Bubble or Here to Stay?

12

Why Traditional Media Is Buying Up Creator Companies

13

Why Creators Got $200M+ in Funding Last Week

14

11 Shocking Stats About the Future of the Creator Economy

15

Why Big Brands Are Investing in Emerging Artists

16

This Platform is Redefining Creator x Brand Partnerships

17

Caleb Simpson’s Journey to 13M+ Followers

18

Music Business Podcast Season 2???

19

Season 1 Finale!

20

Using the Blog Era to Win in 2021 with Co-Founder of Closed Sessions Alexander Fruchter

21

Providing Day One Support to Songwriters with VP, Creative, at BMI New York, Samantha Cox

22

Building an International Non-Profit in Music with shesaid.so Founder + CEO Andreea Magdalina

23

Developing Your Craft While Building Your Artist Business with Marc E. Bassy

24

Trapital: Jonnyshipes on Cinematic Music Group, Indie Hip-Hop, and Building the Supreme for Music

25

Building Robust Marketing Campaigns with VP Digital & Creative at EMPIRE Moody Jones

26

Building a Culture of Growth & Performance with Niko Ivanov, Partner & Head of Accounts at NOX Media

27

Rewind: How Crypto & NFT’s Will Decentralize the Music Industry with Cooper Turley, Crypto Strategist at Audius

28

Building a Multi-Tier Music Company with Chrysallis Blue Raincoat Group CEO Jeremy Lascelles

29

Discovering & Breaking Talent and Why Atlanta Can’t Be Overlooked with Authentic Empire Music Group CEO Boomman

30

Building an Agency from 0 to 40 Employees in Under 3 Years with Creed Media Co-Founders Tim Collins & Hugo LePrince

31

Thriving As A Manager And Helping RAC Become A Top NFT Music Artist With Zael Ellenhorn

32

Ultra Records Creative Director, Eddie Sears aka DJ/Producer Rocket Pengwin, on Telling Stories that Drive Traction

33

Global A&R and Artist Development with Jean-Sebastien Permal, Director of A&R for Sony Music Continental Europe and Africa

34

Artist Creative Strategy Deep Dive with Rebekah Espinosa, Senior Director of Marketing and Programming at UMG’s °1824

35

Producer/DJ Gareth Emery on the Ascent to Arena’s and Dropping NFT’s

36

The Orchard SVP of Global Label Management Tricia Arnold on The Evolution of Labels & Distributors

37

Growing a Career as a Songwriter/Producer with Jake Posner, SVP A&R at Hallwood Media and Manager of A R I Z O N A

38

Guapdad 4000 & Yung Pinch’s manager Sam Lancaster on Artist Development & How Production Companies Differentiate Themselves

39

Toro y Moi & Death Cab for Cuties Manager Jordan Kurland on Longevity, Growth & Impact in Music

40

Being an Executive at Epic, Def Jam and Roc Nation with CEO of DVERSE MEDIA Benny Pough

41

How Crypto & NFT’s Will Decentralize the Music Industry with Cooper Turley, Crypto Strategist at Audius

42

Supporting Hit Songs with Owner of Brill Building Music Publishing, Benjamin Groff

43

Breaking Tyga, Lil Dicky with Billboard Power Player Anthony Martini, CEO of Commission

44

Breaking Zhu & Gallant while Doubling as Producer/DJ with David Dann

45

Growing Globally with International Marketing Manager at Columbia Records, Tori McCue

46

Clinton Sparks on Selling 75M+ records and Winning Big in the Music Business

47

Matchmaking Superstars with VP of A&R at Warner Records, Gabz Landman

48

Winning as a Writer or Producer with Maytav Koter, Founder of Good Company MGMT

49

Cultivating an Original Sound for the Mainstream with LuckyMe Co-Founder, Dominic Flannigan

50

Building A Sustainable Merch Business with Founder of Drop Party, Marco Marandiz

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