This Radical Business Thinker Has Some Straightforward Advice for Owners and Leaders

With all due respect to Facebook and other so-called business change agents, the methods they use to innovate are really outmoded. That's the premise of Radhika Dutt, a teacher of entrepreneurship and innovation at Northeastern University. Dutt is a critic of the prevalent method used by most companies of rapidly launching a new product into the marketplace and then tweaking it time and again until they get it right. In her forthcoming book, Radical Product Thinking: The New Mindset for Innovating Smarter, she maintains that shotgunning products out of R&D and then repeatedly tweaking them is akin to driving a fast car without having a roadmap or a destination. As Radhika tells host and award-winning journalist Dean Rotbart, it's the destination — i.e., which customers the product serves and why it will radically change their world — that needs to precede the development of innovative products.     [Listeners to Monday Morning Radio can now purchase a copy of Dean Rotbart's new book, September Twelfth: An American Comeback Story. Visit Gutenberg's Store.]    Photo: Radhika Dutt, Radical Product Thinking Posted: August 23, 2021Monday Morning Run Time: 39:42