This Roofing Operator Built a System So Good He Licensed It episode artwork

EPISODE · May 28, 2026 · 36 MIN

This Roofing Operator Built a System So Good He Licensed It

from The Intelligent Builder · host Owen Gagne

Brad Strawbridge started at Lowe's as a delivery driver, worked his way up to district manager over in-home services, and then made the leap into roofing. He scaled Capital City Roofing to eight figures in two years, built 64 AI agents on top of documented SOPs, and runs the company on strict EOS with a visionary-integrator split tight enough that he can travel every week while the business keeps moving. Now he's licensing the entire operating model to other roofing operators through a tiered shared-services structure, where the pitch is simple: we'll run the company, you sell the roofs.We get into the tech stack problem every contractor hits (five or more siloed tools to complete one job and most guys still aren't using them), why Brad built his own CRM instead, and how the licensing tiers work, from a $2,500/month tech access package up to a $12,000/month full back-office solution covering staffing, marketing, and accounting through in-house sister companies. We also cover his exit timeline (three to five years, PE roll-up structure), what he's doing on NRCA workforce development committees, and his one piece of advice for contractors still doing everything themselves.Guest: Brad Strawbridge, Founder & CEO, Capital City RoofingHost: Owen GagneSponsor: Plutus Agents — Custom workflows. Built for your team.

Brad Strawbridge started at Lowe's as a delivery driver, worked his way up to district manager over in-home services, and then made the leap into roofing. He scaled Capital City Roofing to eight figures in two years, built 64 AI agents on top of documented SOPs, and runs the company on strict EOS with a visionary-integrator split tight enough that he can travel every week while the business keeps moving. Now he's licensing the entire operating model to other roofing operators through a tiered shared-services structure, where the pitch is simple: we'll run the company, you sell the roofs.We get into the tech stack problem every contractor hits (five or more siloed tools to complete one job and most guys still aren't using them), why Brad built his own CRM instead, and how the licensing tiers work, from a $2,500/month tech access package up to a $12,000/month full back-office solution covering staffing, marketing, and accounting through in-house sister companies. We also cover his exit timeline (three to five years, PE roll-up structure), what he's doing on NRCA workforce development committees, and his one piece of advice for contractors still doing everything themselves.Guest: Brad Strawbridge, Founder & CEO, Capital City RoofingHost: Owen GagneSponsor: Plutus Agents — Custom workflows. Built for your team.

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This Roofing Operator Built a System So Good He Licensed It

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This episode was published on May 28, 2026.

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Brad Strawbridge started at Lowe's as a delivery driver, worked his way up to district manager over in-home services, and then made the leap into roofing. He scaled Capital City Roofing to eight figures in two years, built 64 AI agents on top of...

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