This simple gym business is scaling to 150 locations

John Franklin (⁠https://twitter.com/JohnIsBuilding)⁠, Mateo Lopez, and Mark Fisher (@markfisherhumanbeing  ) sat down with Rick Mayo (https://www.rickmayo.com/), the CEO of Alloy Personal Training, to talk about simple business model that more gym owners are using to scale multiple successful locations. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show notes: (00:00) Introducing Rick Mayo and why Mark loves the model (5:24) What is Alloy? (8:17) How many employees are needed at a location? (9:27) Why the language you use matters (12:15) What does the programming look like? (18:53) The importance of how you position services (27:00) Sponsor message: Run a successful gym with Kilo (visit https://usekilo.com/) (30:23) Running the only small group personal training franchise (36:16) The economics of a good location (37:27) Finding the perfect location (39:52) Discussing Alloy's marketing strategy (48:59) What Mark looked for to find the right location (54:20) Rick discusses pricing anchors (57:43) The importance of brand design (1:06:22) Who makes an ideal franchisor? (1:09:07) Where to go to find Rick and Alloy